The company opened its first hypermarket in St. Petersburg in 2002 and has enjoyed continuous growth in this market. As at September 10, 2016, we operate 159 stores across Russia: 73 hypermarkets, 37 supermarkets and 49 discounters stores.
In contrast to the warehouse type hypermarket format common in Russia, our hypermarkets are large retail facilities modeled on Western European hypermarkets. Our hypermarkets carry a wide range of products at competitive prices and in convenient locations. We believe it attracts additional customer traffic due to its high quality of service, convenient layouts (for example, low shelving for ease of reach and well-lit aisles) and locations of its stores.
While continuing to focus on hypermarkets, we introduced supermarket format in 2006 to take advantage of additional growth opportunities and efficiency of operations in cities where supermarkets could complement existing hypermarket operations. Our supermarket format appeals to customers who do not own cars or otherwise cannot easily access hypermarkets, but seek high-quality products and a pleasant shopping experience. One of distinct characteristics of our typical supermarket is large assortment of fresh products.